Category Archives: Culture

The Element: Chapter 22

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……A Dragon Story

“I am your Team Leader for today’s meeting,” Rusty said. “The question raised at our last meeting, is why research the Hero’s Journey? Because we need a connection with our audience, one that they understand and remember. Memorable knowledge is most easily conveyed through storytelling, packing it away in the brain with triggers that are related and can be recalled when the user is put into a similar circumstance.”

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The Element: Chapter 21

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……Meet the Audio Mentor

Rusty walked down the one hundred foot brick alley, performing the Point-Man role for this meeting with the entire team in tow. They were on the outskirts of Louisville, Kentucky. He stopped halfway down the alley and produced a gold coin from his pocket. Pushing on a brick inward to expose a coin slot, he promptly inserted the coin, which unlocked an adjacent wooden door where the team entered single file. Rusty promptly exposed his eye to a pin-hole where it was scanned, and a wall panel opened to reveal an elevator. It was an Otis, but not of this century.

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The Element: Chapter 20

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……Change to Audio?

“Rusty, when you attend a mission border crossing, you present our mission’s progress, and ask permission to take it to the next mission level,” Freelance said. “At that point you had a choice of making the project easy, something known from our experiences. Instead you chose the unknown, like an assailant that lurks in the shadows.”
“I like this dramatic side of you,” Rusty said, “but I am not sure where you are going with that statement.”

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The Element: Chapter 19

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……Staring Into a Fire

Rusty was sitting motionless, hunched over with his forearms squarely on his knees, staring into a backyard fire pit. His eyes looked at the fire as he deeply thought about the next moves for the team mission.
“Come out of the shadows,” Rusty muttered softly to draw out the spy that was hunched behind a spruce tree located 50 feet behind him.

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The Element: Chapter 18

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……Sports Bar & Grill

We have come to the point where we have some basic topics that were ideated through each of the five learning levels of the Element, an Elite 5-Man Team,” T said. “We have performed the roles for years and know how to make it work, but have not been able to document it. I am sure that by writing down our experiences and rules, there will be many that find all this familiar. So, the only thing left to do for this stage is to summarize our knowledge dossier for the border crossing, our approval to move to the Design Thinking Prototype step.

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The Element: Chapter 17

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……Night Out Downtown Detroit

“This is the black diamond level buddy,” T said, “and there is no better way to play at this level than adding some danger. Not only does each team member have expert knowledge of the role, but they must be a catalyst in the Point-Man role. They must be capable of moving people to action. They must inspire under difficult situations, to get the team over the hump. The Point-Man makes the sale for the direction, convincing the team to move forward.”

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The Element: Chapter 16

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT……Hotel Indigo

Rusty thought deeply about the documentation that was captured from their last meeting. He knew the base industry standards for an Element, an elite 5-Man Team. Heck, he thought about the last 30 years of training and practice with thousands of memorable experiences, but he was always intrigued by hearing a good story told with passion. This type of Design Thinking based discussion either reinforced his own thoughts or expanded upon them as he empathized with his team mates. He looked up from the mission dossier and assumed the Team Leader position for the current meeting, leapfrogging forward as the entire team changed their mission roles.

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